Opening Remarks In today’s rapidly changing corporate environment, staying ahead of the rivals is crucial. Market research has always been a key approach for achieving a market edge, but the emergence of AI technology has transformed this process. Tools driven by AI are transforming how businesses gather, process, and act upon information about

Introduction Social media marketing is evolving significantly in the last few years, driven by changes in innovation, user behavior, and business needs. One of the most significant shifts in the advertising sphere is the emergence of AI technologies. AI’s capability to reshape social media marketing is capturing the focus of businesses and market